Website Optimization and Conversion

Your website is like a public transport system (Bus, Train…), it must pick up the visitor from any location and take the visitor to the destination where he is intended to go. Then it is said to have a good conversion rate and well optimized for user navigation.

For instance, a person arrives to your website through Google with the term website design. Then the landing page (say website.com/website-design.html) must satisfy its goal, taking him through website gallery page, from there to templates page, then to enquiry page and make him to fill up the enquiry form. Everything must be inducing him to do this process.

This process can be named as User navigation optimization. This is different from Search engine optimization. Both combined can be called as Website optimization.

If search engine optimization is alone carried out then the website will have more visitors but no one interested with your website. If user navigation optimization is carried out then the website can convert but no one will be there to convert. If both are together carried out then the website will be the most productive in the market.

Only few people in the world know this. How to do website optimization? Leave it to us. We are professionals.

LINK DEVELOPMENT (One Way Links)

Intro

# Links are the most important way to get traffic and value for a site. Link Development is one such process.

# Link Development is a part of SEO(Search Engine Optimization).

# This process is a kind of off-site optimization (apart from optimizing the website, itself).

# Under this heading I am going to explain in short the one way link building or development methods available in the market right now.

Definition

# Link - is a hyper link on clicking the link, in turn opens a new page from the existing page.

# link Development - getting more and more links from other related sites, directing to our site, through which customers or visitors visits our site.

Importance

# To Bring up the site to top position in the Search Engines( like Google, yahoo,..) is generally called as keyword optimization

# Bringing Traffic to our site, measured in Alexa ranking

# Increasing the site Quality, measured in Page Rank. When more number of links direct to your site apart from the content,the value of the site raises higher

Related Information (News)

There are many sites and forums which conduct contests for link development and SEO. In which they announce prizes for the winners. The one who makes his site rank top in the fixed time of 3 months or so will be the winner and a medal image will be given, which can be placed in there site. the prizes range from $1000 to $5000. This is conducted every season. This is to spread awareness of SEO and Link Development

For instance- ukwebmasterworld.com/seo-contest/


Ways To Get Links

One way links

# Link buying or Paid links
# Paid Blog Review
# Blog Comments
# Article submission
# Directory Submission
# Social networking
# Press Releases

Multi way links


One Way Links

# The links are pointing towards our sites and there is no links back to theirs, in any way.

# In return we give some consideration (money) or just getting free links.

# Advantage of this is we will get traffic and value. We won't lose in turn


Link Buying

This is the process in which quality links are bought for price. It may be a text link or a image link.

Values-
# This is the most effective way of improving your sites quality (Page rank) and traffic (Alexa rank).

# Only in this process we can get high quality sites' links

# Buying links in this way involves lot of factors to be considered than in other methods.

Objective - to increase value of our site and get traffic.


Link Buying Methods

Text Link:

# Text link is bought from a site with high page rank or value, which will inturn raise our sites value.

# This can be even be bought from blogs apart from web sites.

# It can be from right or left panel, footer, in-text, blog roll(in blogs).

Image Link:

# Image link is bought from a site with high traffic, which will give us more traffic

# Image link can be static or animated image, which even vary sizes from mini button to sky scrappers.(google.com/adsense/static/en_US/AdFormats.html)

# This link is generally bought from panels, especially on top of the panel.

# This can be even site wide or only on a particular page


Paid Blog Review

# This is the process in which we pay for a review done for our site on their blog.

# In this they analyze our site and will review the pros and cons of our site.

# Through this process, we are creating awareness of our site and services we offer in that site.

# It will attract visitors to our site, who later turns to be a potential customer.

Main objective- is to bring direct traffic to our site.


Blog Comments

# This is the process in which we go through a review and post a comment about that review (always positive).

# After reading our comments, the webmaster of that blog will approve the comment, with a text link directing to our site.

# Through this process we can get free text links for our site.

# In this process to post a comment, you will be asked for a website url, your mail id and your name along with the contents.

# If your comment is interesting and valuable, then only it will be approved.

Objective - to get maximum links to make our site and keyword rank higher in google.


Article Submission

# This is the process in which we submit a article about a topic in the Article sites under the relevant category.

# In this process we have to first register a new account and then only we will be able to submit articles

# These articles can be relevant to a specific topic or in general about the site.

# The size of the articles depends upon the sites in which it is to be submitted, it may vary from 300 words to 6000 words.

# The approvals of the submitted articles may happen any time from few hours to 1 month, depends on the sites' moderators

# An article must have only two keywords, one on the summary and another on the body.

Objective - to spread awareness of our site.

Ex - 1articleworld.com


Article Contents

An article must contain a Title, Summary, Article Body, Resource box or author details and Tags.

# Title - must contain the article heading or title.

# Summary - must contain a overview of the article in a small para.

# Article body - must contain the full article.

# Resource box - must contain the author details, his profile,.. which ever he wish to be
displayed.

# Tags - the other categories which are related to this article.


Directory Submission

# Directories are databases which contains many websites and a short description of it, indexed in categories.

# These are mostly human indexed, unlike search engines which are indexed by robots( a kind of program).

# Directory submission is the process in which we submit our site details to these directories to list our site in theirs.

# Each directory's Guidelines must be read, before submitting our site details.

# Approvals will depend on directory which may vary from 24 hours to 1 year.

# Types - Free, paid, no-follow, bids for position, reciprocal,..

# One site must be submitted only once in one directory.

Objective - Every directory must contain our site.

Ex - thefreewebsitedirectory.co.uk


Directory Contents

# Title - Domain name or Anchor text can be the title, its case sensitive.

# URL - Our site's URL, few directories allow trailing slash and few won't.

# Description - A short description around 2 or 3 sentences(200 words).

# Name - Person submitting the details

# Email - Address relevant to the site name and not general (gmail, yahoo,..). Approval will be sent to this id.

# Category - Select the relevant category of our site.

# Keywords - around 5 keywords from our site.

# Meta Description - one or two sentence, to describe best of our site.


Social Networking

# Social networking site is a place where people of a particular group, community, related audience and interested individuals gather together and shares knowledge, latest trends,..

# You need to register for every social networking and bookmarking sites to proceed.

# The bigger your contact list and communities, the more visitors you can attract to your site from those, by asking them to visit your site,..

Objective - Traffic, latest info.

Ex - Linkedin, Facebook, Bebo,...


Social Bookmarking

# Social bookmarking sites are those where you can bookmark a site which you feel interested and useful to you and others.

# Bookmarking your site in this type will create interest for others too to, visit your site.

# Bookmarking includes a small description of it, and related keywords and one link to your site.

# You can bookmark this site on your bookmark tool bar, when you find a interesting site, on just clicking that button, you can bookmark that site on your account

Ex - faves, del.icio.us,..


Press Release

# Press release is a written communication for announcing the arrival of new product or site, to the public, through various press release sites.

# Press release can be submitted in two ways, one through which you should register and then submit, another the free submission.

# Approval will take from minimum 24 hours to maximum 4 days.

Objective - to spread awareness of our site and bring traffic.

EX - free-press-release.com


Press Release Contents

# Title - Short heading of the product, service or the site.

# Summary - Short description of the product or site, one or two sentences.

# Body - It must contain around 500 words, Date of submission and no links.

# Industry - Category and sub categories

# Keywords - around 5.

# Author - Details of the person who submits (one sentence).

# Email - To send the approval details.

# Address - Where details of the website with URL and location of the registered office can be given here.


Multi Way links

# Multi way links direct in more than one direction. In short, links to and from one site to other.

# Types - Link exchange or reciprocal links, Three way links,..

# Mostly these links are placed in internal pages and not home page.

# Link baiting can be done only if you have a variety of products, else its little tough to get good links


General criteria followed for getting links world wide

# Link pages should have been indexed by Google, Yahoo, MSN...

# The site must have a page rank and not zero or unranked.

# The site must be old enough, atleast by one year.

# If you get links from a same person check the C-class IP, which must be different. ( server location of the site)

# The content of your site and the site where you get the link must be related by atleast one paragraph.

# Links should not be in the pages which ends with links.php or links.html, links.asp, links.jsp or so ever. Also not in sub folders using those words.

# All the links must be "do follow" and not "no follow"

# Link pages should not have a no follow Meta Tags.( Meta tag - brief description of the site)

# It also should not be disallowed in the robots.txt or with X-Robots.

# It also should not have more than 30% Out Bound Links of the total links of the living page (including the internal links.) In addition those pages should not have more than 100 links all together.

# The anchor texts for which you get links must be both related to your site and the site from which you get the links, also used different keywords, not the same all the time.

# Do not use any software to submit links do it manually.


To Conclude

Link development is important and most desirable. When there is no SEO or link development, it will take years for a site to rank top on search engines, that too if it need to rank for first position, your site must attract huge traffic, have high quality content with huge natural external links pointing to your site. This is the natural procedure followed by search engines when there is no SEO.

Keyword density

Keyword density in short can be explained as percentage of the keyword repetition to the total number of words present in that particular page(home page or internal page).

For every keyword the percentage varies and this percentage is called the keyword density.

Keyword density is one of the major factors which have huge influence in a web site ranking in the search engines. Every website owner must watch out for this density factor.

Keywords are highlighted in the search results based on the keyword density of that particular search result. Keywords are highlighted based on the keyword density of that particular keyword on that particular page.

Keyword density when exceeds the normal level it is called keyword stuffing. Which is a bad thing or negative impact on the site.

Keyword density tools are available in various seo tools providers like iwebtools.com, seochat.com,..

If you need any more information regarding keyword density please comment here.

Content Optimization - King of SEO

Content is the key factor of a website or blog. Optimizing a site is also based on optimizing the content of the site. The content optimizing is also classified based on each site as URL selection, title optimization, meta description and keyword density of that site.

URL Selection- The website or blog name you select must also optimize the site, as search engines also give 15% of its result weightage to url relevancy. Also it must not contain unnecessary texts or numbers, which might have a back lock in that 15%.

Title optimization- Title must also contain the most relevant words to your content and site. It would allow around 60 letters, every these characters must be used to its full limit, with out wasting it. Optimizing the title also carries 15% weightage.

If you do URL and title optimization, then half work is done with out any difficulty. some times this alone too carry your website to the top position in the search engine.

Meta description is similar to the title, giving description of your site, but this carries only half of weightage compared to your title tag.

Keyword Density too plays a important role for page appearance on the search engine. But too much of keywords too damage the site due to keyword stuffing.

Apart from this the main role is played by the inner contents, the quality of a site depends upon this contents.

Hence content optimizing becomes the king of SEO.

All the comments are welcomed.